I am a Professional Storyteller who…
… empowers, enlightens, and bridges cultures by telling stories of food discoveries with creative content ranging from blog posts and articles to guidebooks and television productions; helps F&B companies, especially mom and pop food businesses, find their unique story and communicate it authentically to the marketplace; and leads and creates best-in class culinary tours for clients ranging from tourists and foodies to restaurant groups doing R&D—all with an eye toward adapting while staying true to authenticity in today’s rapidly changing world.
My Background
For the past 20 years I’ve been falling in love with the richly diverse food culture of The World’s Borough, A.K.A. Queens, New York City, and have come to be known as The Culinary King of Queens. In addition to rocking the crown, I am a:
WRITER
111 Places in Queens That You Must Not Miss (2017)
CULINARY BRAND STRATEGIST
Tong Thai, Silly Chilly Hot Sauce, Papa’s Kitchen, and more
TOURISM EXPERT
Featured in The Wall Street Journal, The New York Times, and Lonely Planet
TV & VIDEO CONTENT CREATOR
On air appearances include Bizarre Foods with Andrew Zimmern, Street Eats USA, and “Meet the Culinary King of Queens.”
EVENT CREATOR
Charcuterie Masters, the Meadows Music & Arts Festival, the Extra Crispy Breakfast Festival, and more
“Joe’s ability to tell stories about food and culture helped us to better understand what set our newly launched Thai restaurant Tong apart from others in New York City and effectively communicate that to the media resulting in great coverage and lots of happy customers. Moreover, my partners and I were very impressed with his knowledge of Thai culture and cuisine.”
— Prasneeya “Pat” Praditpoj, Partner, Tong